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Books on Coca Cola Trays -
2nd November 2008, 11:41 PM
THESE ADS DISAPPEAR FOR REGISTERED MEMBERS
Encyclopedia of Coca Cola Trays
Beautifully illustrated and extensively researched, this is the most complete guide ever published on this popular area of Coke tray collecting. Classic trays from 1897 through the 1960s are here, as well as recent trays from the 1970s through 1999, many never before published. In addition to over 370 trays from the United States, there are over 80 Canadian trays, over 60 Mexican trays, and over 60 trays from Italy, Germany, and several other countries. Also, over 45 trays feature the wonderful Haddon Sundblom Santa Claus ads, shown with additional photos of the original magazine ads. In all, 517 Coca-Cola trays are pictured, with 65 more identified and described. Each tray description provides the name; issue date; shape and size; origin of the tray image; manufacturer, distributor, and quantity produced where known; country of issue; dollar value, and more. The books unique price guide incorporates up-to-date expert pricing as well as final sale prices from over 5,000 Internet auctions of Coke trays. Destined to become the classic volume on Coke trays, this book is a must for all collectors of Coca-Cola memorabilia.
About the Author
Frank Laughlin is a long-time avid collector of Coca-Cola items. He is a retired corporate executive and currently resides in Manhattan.
I purchase this book to take to auctions and garage sales. It really helped me find some good deals on some trays. The pictures are very accurate and easy to find
Ever since 1897, when the first "Delicious and Refreshing" glasses of Coca-Cola were poured, Coca-Cola trays have become magnificent pieces of advertising art. The evolution of American popular culture is found in their images. From ribbons-and-lace girls of the late Victorian era through Roaring Twenties flappers, World War II war brides, and the working women of today, Coca-Cola has called upon images of glamour girls and girls-next-door to sell Coke. Warm family scenes, baseball, and children at play are also favorite tray illustrations. A price guide is included. Through the 260 color photos, including several new to this edition, you will come to understand the charm and appeal of these trays. The price guide is also newly revised to reflect today's market.
About the Author
Bill McClintock, of Casselberry, Florida, is an avid Coke tray collector who estimates that he has already found 90% of the different tray designs made in the United States and Canada.
I recently purchased and read this book. The photography was excellent. There was only one page where the description of the trays were inverted. The layout was done very well. Any and all Coca-Cola memorabilia collectors should get and read this book and keep it around when they go on their many tray hunts.
This book contains some wonderful photography and estimates for trays in perfect mint condition. I was let down by the fact that not more trays were represented, and that no apparent scale of grading used trays is given. Also, I was disappointed that not more information was given on how to tell a really old tray from a reproduction. "If you like it buy it," is just not enough of an answer for a serious collector.
Classic Coca-Cola Serving Trays -
3rd November 2008, 12:08 AM
Classic Coca-Cola Serving Trays (Hardcover)
Allan Petretti, Chris H. Beyer
I thought this would be a book I couldn't live without. Thankfully, I didn't pay a lot for it, but I NEVER refer to it. Yes, it's got nice big pix of the usual trays, but the vast majority of CC trays?...you won't find 'em here. Precious little content, unlike the other CC trays book out there, which blows this one out of the water.